Privacy policy
This policy explains how personal data is used when you visit this website, buy from Emmerin or contact us. Emmerin is a trading name of LVC DIGITAL LTD.
Who we are
The controller of your personal data is LVC DIGITAL LTD, a company registered in England and Wales, company number 16628298. Registered office: Unit 156725 Courier Point, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FH, United Kingdom. Contact for privacy matters: hello@emmerin.co.uk.
What we collect
- Order and delivery details: name, delivery and billing address, email address, phone number if you give one, and the items ordered.
- Payment details: payments are handled by our payment provider. We do not see or store your full card number. Payments are processed by Shopify and its payment partners at checkout.
- Messages you send us, and our replies.
- Email address, if you subscribe to our newsletter.
- Technical data from the website, such as IP address, device and browser type and pages viewed, through cookies and similar technologies (see Cookies).
How and why we use it
| Purpose | Lawful basis under UK GDPR |
|---|---|
| Take, process, deliver and refund your order; contact you about it | Contract (Article 6(1)(b)) |
| Keep accounting and tax records | Legal obligation (Article 6(1)(c)) |
| Prevent fraud and keep the website secure | Legitimate interests (Article 6(1)(f)) |
| Answer your questions and handle complaints | Contract or legitimate interests |
| Send our newsletter | Consent (Article 6(1)(a)); you can withdraw it at any time |
| Non-essential cookies, if we use them | Consent |
Who we share it with
- Shopify, which hosts our online shop and checkout.
- Our payment provider. Payments are processed by Shopify and its payment partners at checkout.
- Our suppliers and delivery carriers, who need your name, delivery address and, for some carriers, phone number or email address, to deliver your order. Our suppliers and delivery partners, some of whom are based outside the UK, receive the details needed to deliver your order.
- Our professional advisers and authorities, where the law requires.
- If you subscribe to our emails, your email address is processed by our email service provider, acting for us.
We do not sell your personal data.
Transfers outside the UK
Some of the providers above, including suppliers and carriers, may be located outside the UK. Where your data is transferred outside the UK, we rely on a UK adequacy regulation, the UK International Data Transfer Agreement or Addendum, or another safeguard permitted by UK law. Where Shopify or our suppliers handle data outside the UK, we rely on safeguards recognised by UK law.
How long we keep it
- Order and accounting records: six years from the end of the relevant financial year, which is the period normally needed for tax purposes.
- Customer service messages: 2 years after our last contact with you.
- Newsletter: until you unsubscribe.
Cookies
This website uses cookies and similar technologies that are necessary for it to work, for example to keep items in your basket and to complete checkout. These do not need consent. Our shop platform may also set cookies for security and basic statistics. If we add advertising cookies or similar tools, we will ask for your consent first and update this page.
Your rights
Under UK data protection law you have the right to: be informed about how your data is used; access your data; have inaccurate data corrected; have data erased in some circumstances; restrict or object to some uses; receive your data in a portable format where it applies; and withdraw consent at any time. To use these rights, email hello@emmerin.co.uk. We will reply within one month. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes
We may update this policy. The latest version is always on this page. Last updated: 12 November 2026